· API Primer Team · Concepts · 3 min read
What is an AI Gateway?
As LLMs become integral to applications, managing their traffic becomes critical. Learn how AI Gateways provide control, visibility, and cost management for your AI integrations.
The Rise of AI Traffic
With the explosion of Large Language Models (LLMs) like GPT-4, Claude, and Llama, developers are rushing to integrate AI capabilities into their applications. However, calling these powerful APIs directly from your services introduces new challenges:
- Cost Unpredictability: Token-based pricing can lead to skyrocketing bills if not monitored.
- Latency: LLM responses can be slow, affecting user experience.
- Rate Limiting: Providers enforce strict rate limits that can break your app if not handled gracefully.
- Observability: It’s hard to debug “why did the AI say that?” without proper logging of prompts and completions.
Enter the AI Gateway
An AI Gateway sits between your applications and the AI model providers (OpenAI, Anthropic, Cohere, etc.). It acts as a control plane for your AI traffic, similar to how a traditional API Gateway manages standard API traffic.
Key Features
1. Unified API
Instead of juggling different SDKs for OpenAI, Azure, and Bedrock, an AI Gateway often provides a single, unified API. This allows you to switch providers with minimal code changes—preventing vendor lock-in.
2. Caching
Why pay for the same answer twice? AI Gateways can cache responses for identical prompts.
- Benefit: Reduces costs and latency significantly for common queries.
3. Rate Limiting & Quotas
Protect your budget and your downstream services. You can set limits on:
- Requests per minute (RPM)
- Tokens per day (Cost control)
4. Fallback & Retry Logic
If one provider is down or overloaded, the gateway can automatically route the request to a fallback model (e.g., switch from GPT-4 to Claude 3) or retry the request with exponential backoff.
5. Prompt Engineering & Management
Some advanced gateways allow you to manage prompts centrally, injecting system instructions or context dynamically, so developers don’t have to hardcode them.
Gateway Flow
Here is a simple flow of how an AI Gateway processes a request:
sequenceDiagram
autonumber
participant App as Your Application
participant Gateway as AI Gateway
participant LLM as AI Provider (e.g., OpenAI/Gemini)
App->>Gateway: /v1/chat/completions
activate Gateway
Note over Gateway: Auth, Caching, Rate Limit
Note over Gateway: Transformation, Injection
Gateway->>LLM: POST /v1/chat/completions
activate LLM
LLM-->>Gateway: {"choices": [...]}
deactivate LLM
Note over Gateway: Log Request/Response
Gateway-->>App: {"choices": [...]}
deactivate GatewayWhy You Need One Now
If you are building a serious AI-powered application, an AI Gateway is not optional—it’s infrastructure. It provides the governance, security, and observability needed to move from a “cool demo” to a production-grade system.
Popular AI Gateways
- Kong AI Gateway
- Portkey
- Helicone
- Cloudflare AI Gateway
Start small, but plan for scale. Implementing an AI Gateway early in your journey will save you from “bill shock” and architectural headaches down the road.

